Korean Beauty (or K-Beauty) is a new phenomenon in skincare industry. Koreans have a skin-first philosophy – instead of covering up with makeup, they focus on skincare products to treat problems before they start. Korean beauty ingredients are innovative and inspired by nature, that you often won’t find in other skin care lines.

• K-Beauty signature is healthy, hydrated, glowing skin
• Innovative unique ingredients like snail mucin, microneedles etc.
• Address different skin concerns: dryness, acne, wrinkles, dullness
• Best 10 STEP skincare routine to prevent premature aging
• SPF as a daily ritual to prevent sun damage

1. Oil Cleanser: Massaged onto a dry face, this first step removes makeup, sebum, and sunscreen.
2. Water Cleanser: Water, or foam cleanser, is used after oil cleanser to remove sweat and impurities. (Hence the term “double cleansing” used in Korean skincare.) **Water cleansers are not recommended as makeup removers.
3. Exfoliator: Sloughs off dead skin cells.
4. Toner: Hydrates skin and prepares skin for further treatments.
5. Essence: A watery lotion that is part toner and part serum (but not a cleanser), it delivers hydration and helps with cell turnover.
6. Serums and Ampules: Concentrated gels specific to individual needs; acne, anti-aging, brightening, etc.
7. Sheet Mask: To be applied once or twice a week, sheet masks deliver concentrated serums to address specific issues.
8. Eye Cream. Hydrates and protects the delicate area around the eyes.
9. Moisturizer: Designed to seal in all of the previous steps and address individual moisture needs.
10. Sun Protection: Because all of the other steps won’t be effective if our skin is exposed to harmful UV rays.

• Cleansing (foam, oil, scrub)
• Toner
• Emulsion/Lotion
• Essence/Serum/Ampule
• Eye cream/Cream
• Mask/Patches
• SPF
• BB cream
• Sets

• Acne/Trouble
• Anti-Age
• Hydration
• Oily/Pores
• Whitening

• Missha
• A.H.C.
• COSRX
• NEOGEN
• CP-1

• CP-1

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