You know how Formula 1 looks incredibly thrilling but also chaotic from the outside? Well, I orchestrate that chaos. I’ve spent years managing international racing events where split-second decisions can mean everything. But what really gets me excited these days is transforming unlikely heroes - like the time I turned 400 truck drivers into professional racers, complete with their own championship series. It was like taking the ‘Fast & Furious’ concept and applying it to 18-wheelers!
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‌These days, I’m particularly excited about revolutionizing how we train and develop talent using AI. Think of it as taking the precision of motorsport and combining it with the power of artificial intelligence. And when international brands want to navigate the complex Asian markets, I help them create their success stories - from concept to execution.